Synergy Logistics

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Synergy Logistics is a small software company focused exclusively on WMS and directly related products, like mobile robots, with revenue of $27 million. The vendor was formed in 1972, and is based in the U.K with additional offices in the U.S. and a new location in Spain.


Synergy has a modest number of customers at around 186 with limited growth in net new customers year over year of about 16. Revenue and customers are nearly equally divided, with 51% of its customers based in Europe, 46% in North America and the remainder in other regions. It has 110 employees exclusively focused on WMSs, with most in the U.K. and North America. The vendor’s clients range from SMBs to global organizations, but its strength and differentiation are strongest in the SMB market, with approximately 80% of its customers categorized as SMBs. Its top three industries representing 70% of its business are, notably, e-commerce (45%), 3PL (13%) and wholesale distribution (12%).[1]

Its Warehouse Management System SnapFulfil is most often used in Level 2 and Level 3 warehouse operations. However, it can scale down to high Level 1 and up to modestly complex Level 4 operations that don’t need broad extended WMS capabilities. Synergy is one of the longer-tenured cloud WMSs offering a rapid deployment, SaaS, dedicated cloud solution.[1]


  1. 1.0 1.1 Simon Tunstall, Dwight Klappich (June 30, 2021). "Magic Quadrant for Warehouse Management Systems". Gartner.