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ServiceNow, Inc.
  • S&P 500 component
IndustryEnterprise software
Founded2003; 19 years ago (2003)
HeadquartersSanta Clara, California
Area served
6200+ customers worldwide
Key people
RevenueIncrease US$3,460,437,000 (2019)[1]
Increase US$42,123,000 (2019)[1]
Increase US$626,698,000 (2019)[1]
Total assetsIncrease US$6,022,430,000 (2019)[1]
Number of employees
12,500+[2] (2020)

ServiceNow (Service-now in 2011) is an American software company based in Santa Clara, California that develops a cloud computing platform to help companies manage digital workflows for enterprise operations, and was also recognized for innovation.[3] Founded in 2004 by Fred Luddy, ServiceNow is listed on the New York Stock Exchange and is a constituent of the Russell 1000 Index and S&P 500 Index.[4]


ServiceNow was founded as Glidesoft, Inc. in 2003 by Fred Luddy (the previous CTO of software companies Peregrine Systems and Remedy Corporation), and later incorporated in California in 2004.[5] Luddy had previously served as chief technology officer for Peregrine Systems, an enterprise software company based in San Diego, until 2002.[6] In founding the company, Luddy intended to provide the same services previously available from the then defunct Peregrine Systems.[6]

Until mid-2005, Luddy was the only employee and concentrated on developing the software which the company would offer. Then came the first hires, five people, and raising US$2.5 million in venture financing from JMI Equity. In 2006, the company changed its name to ServiceNow.[7] In 2007, ServiceNow reported an annual revenue of US$13 million and opened their first Silicon Valley office, in San Jose.[8] 2007 was also the first year that the company "went cash flow positive".[6]

As of 2011 January, the company had 275 employees in its San Diego, Chicago, New York, Atlanta, London and Frankfurt offices, as well as a partnership with Accenture who had more than 100 ServiceNow consultants. At this time, the company was known as "Service-now". By April 2011, the company had named Frank Slootman as chief executive officer.

In June 2012, ServiceNow became a publicly traded company following a US$210 million IPO. Shortly thereafter, the company relocated its headquarters from San Diego to Santa Clara, California. It was taken public by Morgan Stanley one month after they took Facebook public.[9]

In October 2019, the company announced that CEO John Donahoe would be succeeded by Bill McDermott, formerly CEO of SAP at the end of the calendar year.[10]


  • In July 2013, ServiceNow acquired Mirror42, an Amsterdam-based software developer.[11]
  • In February 2015, ServiceNow acquired Intréis.[12]
  • In June 2016, ServiceNow acquired Brightpoint Security.[13]
  • In January 2017, ServiceNow acquired machine learning startup DxContinuum.[14]
  • In October 2017, the company acquired the San Diego human-centered design firm Telepathy, which had been founded in 2001; the acquisition doubled the size of ServiceNow's internal design agency, the Design Experience Organization.[5]
  • In October 2017, ServiceNow acquired SkyGiraffe,[15]
  • In April 2018 ServiceNow acquired VendorHawk, a Software-as-Service-Management Company.[16]
  • In May 2018, ServiceNow acquired AI startup Parlo.[17]
  • In October 2018, ServiceNow acquired a data analytics company FriendlyData.[18]
  • In 2019, ServiceNow acquired Appsee Ltd., an analytics startup, that helped developers understand how users interact with their mobile apps.[19]
  • In January 2020, ServiceNow announced its acquisition of Loom Systems and Passage AI.[20]
  • In June 2020, ServiceNow announced its acquisition of Sweagle.[21]
  • In November 2020, ServiceNow announced its intent to acquire Element AI.[22]
  • In March 2021, ServiceNow announced its acquisition of Intellibot.[23]
  • In May 2021, ServiceNow announced its acquisition of Lightstep.[24]
  • In August 2021, ServiceNow announced its acquisition of Swarm64.[25]
  • In August 2021, ServiceNow announced its acquisition of Mapwize.[26]

Business model[edit]

ServiceNow is a platform-as-a-service provider, providing technical management support, such as IT service management, to the IT operations of large corporations, including providing help desk functionality. The company's core business revolves around management of "incident, problem, and change" IT operational events. Their fee model was based on a cost per user (seat) per month, with that cost ranging down from US$100.

This platform has a long history of upgrades that reflect the changing industry. No longer limited to serving IT professionals, the ServiceNow platform has grown to encompass all areas within an organization and encouraging best practices in managing all services as a business. From mobile applications and updated user interfaces to powerful machine-learning capabilities, ServiceNow’s cloud-based platform is a revolutionary tool that has helped businesses digitally transform their services for years.[27]

In 2020, ServiceNow made two releases: "Orlando" (Q1 2020) and "Paris" (Q3 2020). With these two releases, its cloud software paired with artificial intelligence technology aimed at fixing practical problems.[28]

Company usually delivers two major releases each year, typically in March (Q1) and September (Q3), and this is the case in 2021. In March 2021, ServiceNow released "Quebec" version of software.[29] This release made a huge progress in AI Search, UI Builder and Journey Accelerator[30]. In September 2021, ServiceNow released "Rome", the company's latest version of its cloud software witch put businesses workflows as the biggest challenges of the hybrid work era - evolving business models, managing the employee fatigue crisis, and scaling automation and app development across the enterprise.[31]

The next release will be San Diego and it is planned for March 2022[27].

List of all ServiceNow solutions and product is available here.

Programming language[edit]

You can use low-code platform ServiceNow Now Platform, but in general development needs to be done in JavaScript. Specifically work that will do in each and every browser is done by JavaScript Engine. Consequently coming to ServiceNow server-side uses the Rhino JavaScript Engine. However It handled by Mozilla Foundation, known as maintainers of Firefox.[32]

See also[edit]


  1. 1.0 1.1 1.2 1.3 "ServiceNow Reports Record Fourth Quarter and Fiscal Year 2019 Financial Results" (PDF).[self-published source]
  2. "ServiceNow Q1 2020 Fact Sheet" (PDF).[self-published source]
  3. Purkayastha, Debapratim and Chakraborty, Barnali (2020). "ServiceNow: From Startup to World's Most Innovative Company". Retrieved 2020-07-07.CS1 maint: multiple names: authors list (link)
  4. "ServiceNow Rallies Ahead of Joining the S&P 500".
  5. 5.0 5.1 Bigelow, Bruce V. (October 3, 2017). "Xconomy: ServiceNow Buys San Diego Specialist in Customer Experience, Design". Xconomy. Retrieved 2018-05-11.
  6. 6.0 6.1 6.2 Bigelow, Bruce V. (January 11, 2011). "Xconomy: Service-Now CEO Fred Luddy Sees a Clear Path to $1 Billion in Annual Revenue". Xconomy. Retrieved 2018-05-11.
  7. Abbott, Martin L.; Fisher, Michael T. (2016-08-25). Scalability Rules: Principles for Scaling Web Sites (2 ed.). Addison-Wesley Professional. p. 59. ISBN 978-0-13-443167-3.
  8. Bigelow, Bruce V. (August 9, 2011). "San Diego's ServiceNow Driving Hard as Revenue Soars; Expands to Silicon Valley". Xconomy. Retrieved 2018-05-11.
  9. Spears, Lee (June 29, 2012). "ServiceNow Advances in Debut After $210 Million IPO". Bloomberg News.
  10. "ServiceNow Shakeup: No One Saw This Coming". Channelnomics. 2019-10-23. Retrieved 2019-10-23.
  11. Bigelow, Bruce. "ServiceNow Acquires Dutch Provider of Performance Analytics Software". Xconomy. Retrieved 2019-08-22.
  12. "ServiceNow Acquires Intrei, Launches New GRC Offering". ITBrief. Retrieved 2019-08-22.
  13. Clancy, Heather. "ServiceNow snaps up Security Startup". forbes. Retrieved 2019-08-22.
  14. Gagliordi, Natalie. "ServiceNow buys DxContinuum to boost enterprise automation services". zdnet. Retrieved 2019-08-22.
  15. Gagliordi, Natalie. "ServiceNow buys mobile platform startup SkyGiraffe". ZDNet. Retrieved 2019-06-07.
  16. Gagliordi, Natalie. "ServiceNow beats estimates, acquires VendorHawk". zdnet. Retrieved 2019-08-15.
  17. Gagliordi, Natalie. "ServiceNow buys AI startup Parlo". ZDNet. Retrieved 2020-11-23.
  18. "ServiceNow to acquire FriendlyData for its natural language search technology". TechCrunch. Retrieved 2020-11-23.
  19. Deutcher, Maria. "ServiceNow picks up mobile app analytics startup Appsee". SiliconAngle. Retrieved 2019-08-15.
  20. Deutscher, Maria (2020-01-28). "Two deals in a week: ServiceNow acquires Passage AI for its deep learning chatbots". SiliconANGLE. Retrieved 2020-04-02.
  21. Miller, Ron (2020-06-20). "ServiceNow to acquire Belgian configuration management startup Sweagle".
  22. "ServiceNow to Acquire AI Pioneer Element AI". 2020-11-30.
  23. Links, Recommended. "ServiceNow to Acquire Intellibot - ServiceNow Press". Retrieved 2021-03-23.
  24. Links, Recommended. "ServiceNow to Acquire Lightstep". Retrieved 2021-05-11.
  25. Links, Recommended. "ServiceNow to acquire Swarm64 to support the world's largest workflows".
  26. Links, Recommended. "ServiceNow to Acquire Indoor Mapping Disruptor Mapwize to Make Hybrid Work for Everyone".
  27. 27.0 27.1 "ServiceNow Version History: Release Notes, Release Dates & Information". Infocenter. January 2018.
  28. Nellis, Stephen (2020-03-11). "ServiceNow adds artificial intelligence features to its business software". Reuters. Retrieved 2020-09-16.
  29. "About our releases". ServiceNow.
  30. "Quebec release notes". ServiceNow. April 2021.
  31. "ServiceNow's Latest Now Platform Release Helps Businesses Workflow the Biggest Challenges of the Hybrid Work Era". ServiceNow. September 16, 2021.
  32. "Which Programming language used in Servicenow?". Online IT Guru. June 2020.